Katen Parmar
Chief Executive Officer
Welcome To Fortune Retail Holdings (FRH)
I am delighted to welcome you as you explore FRH through our website, which serves as a gateway to our business and the exceptional people who drive our success. At the core of everything we do is our commitment to fostering a diverse and inclusive environment while investing in skills development to help our team reach their full potential.
Fortune Retail Holdings is a multi-branded business with a focus on retail and dining, offering both international and homegrown brands across Zambia. From humble beginnings with just two stores in 2005, we now proudly operate 60 stores. Our growth has been driven by our dedication to core values: Customer Focus, Integrity,Diversity & Inclusion, Innovation, and Open Communication.
At FRH, our mantra is “Pride and Passion.” This drives everything we do, from the quality of our food to the experience we offer our customers. Over the years, the diversity of our brand offerings has been instrumental in transforming Zambia’s food and dining landscape. We have introduced international concepts while developing our own unique brand experiences, giving our customers a true blend of local and global flavours. This diversity has enriched the dining culture in Zambia, and we are proud to have played a key role in shaping it.
As a socially responsible business, we are deeply committed to the communities we serve and contributing positively to the Zambian economy. Through job creation, skills development, and our investment in local partnerships, we strive to uplift and support the growth of the nation.
Looking ahead, we are focused on expanding our portfolio and venturing into new, innovative spaces. With the dedication of our exceptional people and the strength of our brands, I am confident that FRH will continue to drive positive change and achieve sustainable growth in the years to come.
Thank you for considering FRH, and we look forward to exceeding expectations as we move into the future.
Warm regards,
I remain Sincerely Yours,
Mr. Katen Parmar
Chief Executive Officer
Fortune Retail Holdings Ltd
